In the first half of 2020, Kloefel Global Sales purchased a laundry company in order to develop the company’s potential on the market through expansion and implementation of an innovative development strategy using new technologies. In order to achieve the goal, changes were implemented such as: introducing new sales channels, increasing brand visibility and awareness among consumers (extensive off-line and online advertising campaign) as well as changing the product development strategy. In the near future, integration with in-app purchases and implementation of a modern Big Data system are planned.
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